Our website address is: www.Amethyst-Horticulture.co.uk
We take our responsibility of keeping all data safe and protected very seriously and any changes implemented will be to improve our website viewing experience, to help us improve our business, better market our products and services to reach our potential customers but not to compromise the security of data gathered.
In simple terms this is what happens when you engage and search on-line and some terms you may want to better understand.
What is a Cookie?
Cookies usually don’t contain much information except for the URL (website address) of the website that created the cookie, the duration of the cookie’s abilities and effects, and a random number. Due to the little amount of information a cookie contains, it usually cannot be used to reveal your identity or personally identifying information.
There are two types of cookies: session cookies and persistent cookies. Session cookies are created temporarily in your browser’s subfolder while you are visiting a website. Once you leave the site, the session cookie is deleted. On the other hand, persistent cookie files remain in your browser’s subfolder and are activated again once you visit the website that created that particular cookie. A persistent cookie remains in the browser’s subfolder for the duration period set within the cookie’s file.
What is an IP address?
An IP address provides an identity to a networked device. Similar to a home or business address supplying that specific physical location with an identifiable address, devices on a network are differentiated from one another through IP addresses. This is how you are identified when you visit a website.
What personal data do we collect?
Our online ordering function:
When you order products from our online catalogue you will be required to login with your supplied password and username. All customer details are held and used for the sole purpose of day-to-day business transactions.
Your personal or business details will remain in our website shop system unless you request us to remove them.
Social media engagement with us will mean you are sharing information about yourself, to include; your comments, images, location and you may be tracked as part of our website traffic analytics. We sometimes use pixels (pieces of coding) to further track traffic from our social media sites, this is especially relevant when we are running a campaign and want to understand who it appealed to and engaged with us. This may provide information that is of interest to us in a generic way, for example; did you view on a mobile or desktop, what area do you reside in and how did you engage with us. We won’t know anything more than that and all this information just becomes a range of numbers gathered for marketing purposes, nothing more.
On-line contact form
You can email us using the website email form or our email address, this in turn allows us to communicate directly with you. The email form will ask for your email address, telephone number and full name for purposes of processing the communication. All these details will remain on our computer as part of our dialogue with you.
If at any time you wish us to remove your details from our email server, please let us know and we will remove it immediately. We never share email addresses.
From time to time we may share links to our website and social media accounts, these links might be tracked by us and from the original source, and you need to be aware that if you open a link you may be monitored. From time to time we may be gathering analytics or data about our website page views.
Success of websites is closely monitored and determined by the volume of traffic, the clicks and the calls to action. We may pay for Google AdWords and use Google analytics to gain traffic to our site.
What this means is most websites including ours now host some coding that helps them monitor their website traffic and the information gathered can tell what pages on the website were most visited and for how long. This therefore means when you are on a website your movements may be tracked. It doesn’t mean we know anything personal about you, but your visit does become part of website traffic history and fundamentally helps us build a picture of website habits, viewing trends which ultimately can help us improve our marketing, make us review the information we host and how to improve our stats.
Today’s world is all about gathering data to improve customer experiences and learn about what people like, enjoy and how best to market to them.
What you need to know is we never share this data; the data is for our use and to help us be even better and improve our services.
This information is gathered using your IP address and Cookies to record and report the activity which becomes part of a graph or table of analytical numbers.